Kanoodle Introduces New Advertiser Tools

Launch of New Geo-Targeting Tool and Improved Ad Scheduler Expands Advertisers’ Control over Their Sponsored Links Campaigns

NEW YORK, April 26, 2006 - Building on its portfolio of innovative solutions for online advertisers, Kanoodle®, the provider of sponsored links to the Web’s best sites, announced the launch of a new tool to help advertisers target their ads directly at consumers based on where they live. Also, Kanoodle has rolled-out an improved tool for advertisers to choose at what times their ads run, boosting campaign effectiveness. Together, these developments provide advertisers an unprecedented level of control over their sponsored links campaigns.

Kanoodle’s geo-target tool pinpoints where Web surfers are located through their IP addresses, and enables advertisers to tailor ads to the location. All of Kanoodle’s topic-based contextual and behavioral-targeted ads support this extra level of control. Now truly local advertisers serving discrete local markets can take advantage of Kanoodle’s full network of the Web’s best sites, while making sure only qualified consumers see their ads.

With recent studies showing that consumers make 80-90% of all purchases within ten miles of home, this vital addition to Kanoodle’s set of advertiser tools meets an urgent demand. As Kanoodle’s chief operating officer, Doug Perlson, explains, “Kanoodle’s ads are presented on the Web’s best sites, so they reach a very diverse audience. With enhanced geo-targeting, we bring our advertisers one step closer to their target demographic.”

Geo-targeting compliments Kanoodle’s existing product, LocalTarget™, which uses topics as a means of identifying content targeted at specific markets. For instance, a LocalTarget ad under the topic “Texas: Dallas” will run on the Web sites of the local Dallas TV stations, radio stations and newspapers.

Kanoodle also announced a redesign of its ad scheduling tool, with improvements to make it even easier for advertisers to decide exactly when they want their sponsored links to run. “By bringing listings online during times of peak sales, then pausing them at slow times, advertisers can increase the cost-effectiveness of their campaigns,” said Perlson. “We’re putting advertisers in the driver’s seat, giving them complete control.”

To learn more about Kanoodle’s new geo-targeting tool, the new scheduling features, or any of Kanoodle’s full suite of advertiser and publisher products, visit www.kanoodle.com.